October
Negotiation and Influence
Customer Contact Excellence
Assertiveness Skills for Executives
General Management Programme
Effective Credit Control & Speedy Debt Recovery
The Art of Collecting Debts Through the Telephone
Corporate Etiquette & Professional Image Workshop
Understanding and Practicing Search Engine Optimization (SEO)
The Gentle Art of Getting your Own Way
Asia Sales Mastery 2007
   
 November
Strategic Management Programme
Asia Pacific Advanced Management Programme
Accounting and Finance for Non-Financial Managers
   
Understanding and Practicing Search Engine Optimization (SEO)
 Details
   
Date: 19 October 2007
Time: 9:00 am - 5:00 pm
Fee: $1188(subject to prevailing GST of 7%)
  • Training venue and lecture course
  • Tea break refreshments
  • Course handouts and lecture material  
    (Comprehensive manual and resource list - 300 pages)  
Venue: The JTC Summit
 
Enquiries:
For more information, please call Lynn at
68611000 or email us at learning@jobsdb.com.sg
 
     
   
     
  Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
  SDF Assistance - $28. Please apply for SDF funding at www.sdf.gov.sg.
     
 Objectives
   
The objective of this course is to equip participants with a practical understanding of how internet search engines operate and how internet searches are executed. The course seeks to equip participants with key techniques needed to evaluate and redesign an internet web portal so as to maximize the website's online exposure and organic search ranking on major internet search engines.
   
 Outline
   
The course will include the following topics
•
An Introduction to Search Engine Optimization (SEO)
•
Understanding Page Rank
•
Building a Topical Hub
•
Planning a SEO Strategy for your site
•
Making Your Site SEO Compliant
•
Planning a SEO Strategy for your site
•
Optimizing your site for maximum online exposure
•
The Power of Less (effective content management)
•
Basic SEO Tools (online tools and resources)
•
SEO Bad Practices
   
At the end of the workshop, the participants will be able to:
•
Understand how search engines scour, catalogue and retrieve information from the internet.
•
Participants will be able to identify (initially with the help of the trainer, but subsequently on their own) aspects of their web portal which will prevent search engines from recognizing their content and attaining a high page rank
•
Participants will be trained to use freely available online resources to diagnose website and make quantitative assessments of a websites value vis a vie common industry practices.
•
Be able to formulate an effective SEO optimization plan for a website which will result in tangible benefits in terms of visibility and page ranking.
   
 Facilitator

Firdhaus Akber of Robert J. Steiner Pte Ltd (RJS)
RJS is the portal manager of Streetdirectory.com. As Practitioners of SEO, RJS has
•
 Increased Streetdirectory.com's traffic from 5 million to 20 million page views over a space of 2 years.
•
 Positioned Streetdirectory.com amongst the top 3,000 website in the world
(source : www.alexa.com)
•
 Attained for Streetdirectory.com a Google PageRank of 7. One of a handful of website which has achieved this ranking
 
 
 Methodology
   
Live Demonstration (Instructor-Led)
•
 Demonstrations are a way for the instructor to show the participants how to perform a task by actually showing past and present exercises.
   
Power point Slides
•
 Utilizing power point and live examples from the internet to enhance the delivery by displaying a variety of examples to illustrate conceptual theory.
   
Instructional Strategies / Sequence
•
 Lecture
•
 Group Discussion
•
 Small group discussion
•
 Text-based materials (booklet)
•
 Case Study analysis
 Who Should Attend?

This course is designed for both technical as well as non-technical practitioners of internet marketing. These include marketing managers, corporate communications managers, webmasters and web designers to manage the design and day to day operations of their corporate website.

The course focuses on a current market need for practical programs that teaches not only theoretical principles on SEO, but demonstrates how these are applied in the local Asian context through the use of practical examples.

Throughout the course, the trainer will draw on his wealth of experience in the design and maintenance of one of Singapore's most prominent internet portals, www.streetdirectory.com
 
 
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