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| Date: |
POSTPONED |
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9:00 am - 5:00 pm |
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$620 (subject to prevailing GST of 7%) |
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(Lunch and Refreshments will be provided) |
| Venue: |
Le Meridien Hotel |
| Enquiries: |
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Payment must be made before the commencement of the workshop. No cancellation is allowed 7 days prior to workshop.
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For SME (Super Scheme): SDF Assistance - $56, if your company is a SME, please apply for SDF funding at www.sdf.gov.sg. |
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This fast paced 2 days hands-on workshop is for companies or individuals who wish to understand branding through an interactive, step-by-step process - how to create, enhance or reposition a brand, the brand platform and how to manage their brand. This workshop is also for those looking to have an overall understanding of the brand process and qualities that make a brand successful.
Within a small group setting, the participants will select a product or service and by the end of this workshop, they will have developed the product, selected the product's name, identified their target audience, and subsequently created the brand platform and how to manage the brand.
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| This workshop aims to provide participants with a full understanding of: |
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the theory of brand creation and the perception created in the consumer's mind |
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how the marketing mix plays a vital role in brand creation and brand management |
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how to create and manage a brand from the ground up |
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how to manage the brand through positioning, advertisement and direct mail |
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| Day 1 |
| Understanding the marketing mix and how it relates to developing a brand, be it a product or service |
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Using the marketing mix to create a brand |
| Identifying the target audience |
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Know your audience to get his or her attention |
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Learn a step-by-step process to create branding for any product |
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Learn how to position your product or service |
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Develop a strategy to market your product |
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Create the "uniqueness" for your product |
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Learn the importance of brand icons to your product |
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| Day 2 |
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Learn to create advertisements, direct mail, & promotions, email marketing campaigns |
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Preview what has been created to see if the public "gets IT" |
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Pamela Wigglesworth, a graduate of the Fashion Institute of Design & Merchandising, Los Angeles is an American citizen and Singapore PR who has lived in Asia for the past 17 years. She has 22 years experience in the apparel industry and has worked in various segments of the fashion business such as retail, manufacturing, sourcing and production. In 1993 she started her own sourcing company, Sunrise Asian Sourcing Services in Hong Kong and relocated the business to Singapore in 1995. Currently she is a Founder & Managing Director of the Singapore registered company, Kids-Tee-Off; the makers of the KTO brand of golf apparel & accessories for juniors 5 - 12 years of age.
Through the process of establishing her various companies, she acquired a passion for brand creation and brand management and now conducts various workshops on Branding and Brand Management. In addition to running Kids-Tee-Off, she is a consultant to new fashion start-up businesses, a part-time lecturer for Raffles LaSalle International Design School, and conducts various trainings & workshops with the Textile & Fashion Federation of Singapore and the Malaysia Textile & Apparel Centre.
Pamela is a Founding Board member of the Prime Time Business & Professional Women's Association, volunteers as a staff member for AsiaWorks Training and has participated as a telephone helpliner for women in crisis at AWARE. Her global network and cross cultural experiences have enriched her ability to get along with all types of people which makes for a win-win combination. Pamela is an excellent communicator, troubleshooter and problem-solver who is able to put people at ease and in turn bring out the best in them. |
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The training methodology is a combination of lecture, visual product review and powerpoint presentation on a particular aspect of the branding process. This is immediately followed by in-class worksheets that will allow the groups to work on each aspect of brand creation and management. |
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| Executives, Store Managers, Entrepreneurs, Sales Associates, Marketing Managers and Brand Managers. |
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